About Us

For over 48 years, we have been the trusted choice for construction lasers, survey equipment, and more!


A Legacy of Excellence

We are a renowned construction supply company located in Salem, Virginia, focusing on providing exceptional sales and support for construction lasers, GPS, and machine control equipment. With over 48 years of unwavering commitment, we offer our extensive knowledge and assistance to customers near and far, guaranteeing a smooth and efficient experience for those in search of high-quality solutions.

Since our establishment in 1975, we have prioritized doing things the right way, aligning our mission with customer satisfaction. Our service department is highly skilled and experienced in handling a wide range of construction lasers, machine control equipment, GPS/GNSS systems, gas detectors, and survey equipment from renowned brands. Additionally, we extend our expertise to the maintenance and repair of pumps, hydrostatic testing equipment, and manhole testers. Embracing the principles of efficiency and convenience, we strive to provide fast turnaround times and flexible shipping options to accommodate the needs of our customers who are located outside our immediate vicinity. This ensures that our unmatched services are accessible to individuals from any location.

No matter where you are, James River Laser & Equipment is your trusted partner in construction solutions. We invite you to explore our range of services, confident in our commitment to quality and customer satisfaction. Feel free to reach out and experience the difference of doing business with a company that extends its expertise far and wide, providing unparalleled service.

Recognizing our company's growing demands, we significantly improved our showroom, service department, parts room, inventory area, and rental section. These enhancements reflect our dedication to staying at the forefront of the industry and ensuring that we can deliver the highest quality and efficiency in all aspects of our business.

Experience the James River Laser Difference

As we move forward on our journey, we invite you to join the countless satisfied customers who have experienced the James River Laser Difference. Our goal is to be a trusted partner for businesses and individuals looking for top-notch trench-shoring solutions, GPS technology, machine control systems, construction lasers, and more. Whether you need reliable equipment for your construction projects or expert advice on gas monitoring systems, our team of knowledgeable professionals is here to assist you every step of the way.


    Take a look at our extensive inventory and make your purchase.


    Reliable, expert repair service for all types of equipment.


    We offer exceptional servicing for all units that we sell.

Meet Our Team

Our team consists of highly skilled professionals who are passionate about providing excellent service.

  • Joe Wallace

    President and CEO

  • Bridget Wallace

    Lead Laser & Optical Instrument Technician

  • John Meise Jr.

    Lead GPS Technical Support & Repair Technician

  • John Meise Sr.

    Director of Sales Development & Technical Support

  • Laura Wallace

    Office Manager

  • Jake Fariss

    Technical Sales Representative

  • Joe M. Wallace

    Lead Technical Sales Representative

Popular Brands

When it comes to quality equipment, we only offer products from the most trusted brands in the industry. In our inventory, you'll find Topcon, BMI, GeoMax, David White, Carlson, and more brands you can rely on.