James River Laser & Equipment is proud to announce that we are now representing Unicontrol.

This new partnership gives us the opportunity to bring Unicontrol’s modern machine control solutions to the contractors, grading crews, excavation companies, and sitework professionals we work with every day.

We chose to partner with Unicontrol because we see them as one of the fastest-growing and most forward-thinking companies in the machine control industry. Their systems bring together cutting-edge features, advanced on-site tools, compatibility with other systems, and an aggressively competitive price point.

For our market, Unicontrol represents an important opportunity. Their approach gives both large and small construction contractors access to a machine control solution that is powerful, practical, and easier to adopt. That combination is exactly what many contractors are looking for as they continue to modernize their equipment, improve productivity, and bring more technology into the field.

For James River Laser & Equipment, this partnership is a natural fit. We have always focused on helping customers find equipment and technology that works in real jobsite conditions. Unicontrol aligns well with that goal by offering machine control systems designed around practical use, modern capabilities, and strong value for contractors.

As we move forward with this partnership, James River Laser & Equipment will support customers with product guidance, sales, setup, and ongoing technical support. Our goal is to help contractors understand how Unicontrol can support their equipment, crews, projects, and long-term growth.

We will continue building out more Unicontrol information on our website over time, including additional product details and resources. For now, we wanted to officially share the news and give customers a clear place to start.

For questions, quotes, or more information about Unicontrol machine control solutions, please contact James River Laser & Equipment.

Call us at 540-389-9700 or 800-427-9703, or email sales@jamesriverlaser.com, and we’ll be happy to help.